“Before, we were more of a locals facility. “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying.
Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel.
